Global Flavored and Functional Water Market is projected to clock
11.6% CAGR from 2020 to 2030
Flavored and Functional Water Enjoying Spotlight: TMR
The global functional and flavored water market is expected to report impressive
growth as consumers show higher inclination towards adoption of healthier lifestyle.
Prevalence of various health maladies due to unhealthy choices in food and drinks
has compelled people from around the world to opt for healthy diet. Consumers are
thus swaying away from carbonated drinks to “better-for-you” alternatives.
Transparency Market Research (TMR) highlights this as a chief factor fuelling the
demand for functional and flavored water. Product launches witnessed over the last
few years besides influx of new entrants will drive the flavored and functional water
market. In its recent study, TMR offers exclusive insights into the market, detailing
various factors enabling growth as well as key restraints.
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Competition to Get Fiercer with Entry of New Players
The report uncovers hidden opportunities and analyzes investment feasibility across
key segments. According to the report, the flavored and functional water market has
a highly fragmented vendor landscape, which is attributable for the fierce
competition among key players. While behemoths account for substantial market
share, they are constantly reeling under the threat of the entry of new players and
As a result, TMR observes high focus on innovation within the market. Because the
market exhibits limited scope for differentiation, key players are looking to
incorporate advanced packaging and exotic flavors for luring consumers. Some of
the leading companies operating in the market are Hint Water, Groupe Danone, The
Coca-Cola Company, PepsiCo, and New York Spring Water.
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