Google Launches the Core Algorithm
Impact on Content
One of the initial aims of the broad core update is to improve the quality of search results, which
means content quality and user experience is key. Quality content means ensuring that whatever
information you provide has the right amount of expertise, authoritativeness, and trustworthiness,
and is able to generate traffic to your website.
The focus on creating content has been emphasized by Google over the past few months, with the
company reiterating a statement that they have made during the March algorithm update. While
this piece of advice has been something that we and numerous other SEO practitioners have been
preaching for a very long time, it is best to ensure that you always optimize and update your
content to keep up with the latest search trends.
When it comes to content optimization, there are many different ways that you could create quality
content that caters to your audience. This can be in the form of blogs, videos, and even podcasts.
Searchable content comes in many forms, and with the right tags and keywords, you would be able
to attain a steady stream of traffic that would benefit your website.
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While Google did not give any details on which type of websites would be affected the most by the
current algorithm update, search professionals have noticed significant ranking changes in YMYL and
When it comes to overall ranking impact, YMYL websites have been affected the most, with a
number of sites experiencing a hit in their search rankings, while some websites experienced a
boost. A survey from Search Engine Roundtable gave more detail on what type of YMYL website