Coherent Market Insights
Rapid Growth of the E-Commerce Sector to Augment the E-Commerce Packaging Market
Packaging has become an essential tool nowadays. Highly functional and visually appealing
packaging can attract the attention of the consumer. E-commerce packaging includes primary and
secondary packaging made for a variety of products. The scope of the e-commerce packaging is
limited to the solutions offered by different packaging materials and their applications for a wide
range of e-commerce products. The current development in the e-commerce market is cross-border
online shopping. Packaging helps protect products from environmental damage and contamination
such as microbes, moisture, and dust.
Though the global pandemic (COVID-19) hit the world economy hard, the e-commerce sector
seems to have grown leaps and bounds since April 2020. Emerging economies such as China,
Brazil, India, etc. are opening up their markets to neighboring countries expecting to increase
consumption of foreign goods, which is also expected to propel the growth of the market. Currently,
India is now 9th worldwide in cross-border e-commerce growth. Moreover, attractive offers and the
availability of desired products have investigated the cross-border e-commerce growth, which, in
turn, increases the demand for e-commerce packaging.
Furthermore, the increase in online shopping due to COVID-19 outbreak and the growing
popularity of smart packaging is expected to drive the e-commerce packaging market growth. For
instance, in October 2020, Amazon (an e-commerce company) reported blowout third-quarter
results as a pandemic helped the company triple its profits amid a 37% increase in earnings.
Moreover, in July 2020, Amazon reported the biggest profit in its 26-year history as online sales and
its lucrative business supporting third-party merchants surged during the coronavirus pandemic.
E-commerce has transformed the retail sector and it is gaining significant ma