Department of Alcoholic Beverage Control
State of California
LEAD PROGRAM FACT SHEET
The LEAD Program is a free, voluntary
prevention and education program for retail licensees,
their employees, and applicants. It began on January
1, 1991 with a grant from the California Office of
Since February 1995, the Department of Alcoholic
Beverage Control has funded the program. Since
1991, the LEAD Program has trained over 150,000
The curriculum is designed for licensees, managers,
and employees. There is no separate management
curriculum. Program length is 3-1/2 hours, except for
Fairs/Special Events Training, which is 2 hours.
Participation is limited to 50 persons per class.
The LEAD Program has received two national awards
and is certified by the California Coordinating Council
on Responsible Beverage Service.
The mission of the LEAD Program is to provide high
quality, effective and educationally sound training on
alcohol responsibility and the law to California retail
licensees and their employees.
The Department of Alcoholic Beverage Control
expects and encourages licensees to act
responsibly relative to their alcoholic beverage license
privileges. The LEAD Program provides the licensee
and applicant with practical informa-
tion on serving alcoholic beverages safely,
responsibly, and legally, and preventing illicit
drug activity at the licensed establishment.
Statements of Support
“On behalf of the Board of Directors and Awards
Committee of the National Commission Against
Drunk Driving, it is my pleasure to confirm that the
California Department of Alcoholic Beverage
Control has been selected to receive our Eleventh
Annual Education and Prevention Award.
Among a field of very strong contenders, your
submission of the LEAD Project was deemed the
best example of the outstanding work being done
across the country to reduce the incidence of drunk
and impaired driving.”