COMPANY ANALYSIS: HAIER GROUP COMPANY
HRA ORGANIZATION ANALYSIS
Haier Supply Chain
Supplier – Resources/Raw Material
Haier has built good relation with its suppliers and in fact some of the resources have been
acquire resources through vertical integration.
Customer – Sale/Revenue
Haier has concentrate to the product innovation and technology to serve well customers
needs and satisfaction. Improve all the process and element in supply chain able to gain
Employee – Quantity, Quality and Service with commitment
Haier also reengineer the organization structure to gain employee’s commitment, satisfaction
and loyalty to the company.
4. Distribution – Collaborative partnership & Acquisition is the strategy been used to acquire
customer’s needs and satisfaction.
5. System and Structure – Management and communication