Internet Marketing - A Revolutionary Change In Marketing Technology
The earlier concept of a market being a place for exchange of goods and service is a theory of the past. Internet marketing is a deviation from the
general marketing principle. Neither the seller nor the buyer would have seen each other. Yet they transact and trading goes on.
What is Internet marketing?
Internet marketing, also called e-marketing, online marketing, or web marketing uses an Internet connection to sell and buy products. Almost all types
of products and services are traded in this marketing. This is an interactive process of marketing where the responses of both the parties are quick and
almost immediate. Even the transfer of money is made on the Internet through debit or credit card. Trading on the Internet has legal sanctity also.
Online banking is yet another incentive to Internet business.
How does the trading take place?
The important aspect of Internet marketing is the search engine Optimization (SEO) or search engine marketing (SEM). With this key, the information
about the product or service reaches the visitor. Once the visitor picks up a particular website, he can view the details of the product or service which
is provided in as lucid a manner as possible. Then he can interact with the seller through the Internet. Clarifications can be sought and supplied. Then
he would select the product and places an order for the item online. Payment is made online through debit or credit card. With this, the transaction is
complete. One of the main features of this SEO is that it keeps a record of the visitors to the website. It also tracks him and identifies the region from
where he is contacting. This is done by a process of what is known as geo location. Further, through the IP number, the enquiry can be traced to the
computer from where the enquiry is made.
What are the advantages of web marketing?
The most important advantage of Internet marketing is that it can reach the prospective buyers and sellers with minimum expenditur