Courage in China; Next up, Courage in the U.S.
Bill Treasurer, best-selling author, consultant, keynote speaker, recently earned best-seller status
in China for his publication, “Courage Goes to Work”. The work has received endorsements
from major U.S. executives but has had blockbuster appeal in China for its messages that inspire
the attitudes that must accompany aggressive business growth.
Asheville, North Carolina (Vocus) March 3, 2010 -- Bill Treasurer, best-selling author, consultant, and keynote
speaker, recently earned best-seller status in China for his publication, “Courage Goes to Work”. “China wants to
become even more courageous, apparently.” That is the sentiment of Bill Treasurer, author of Courage Goes to
Work (Berrett-Koehler Publishers, 2008). His book, which was released in China in November of 2009, quickly
achieved bestseller status, climbed to 6th in the management ranks. “I was thrilled when the book received over
40 endorsements from top executives in the United States,” Treasurer explains, “but when book sales started
going through the roof in China, it was particularly gratifying.”
Treasurer provides a number of reasons why Chinese business people are interested in the topic of courage.
“First,” he says, “the Chinese are a proud and ambitious people. Anyone who watched the 2008 Summer Olympic
games can attest to that. China, right now, is keenly aware of its growing stature as a global business superpower.
Courage will become increasingly important, individually and collectively, to continue China’s aggressive
business growth.”
The book may also be resonating with readers because in 2010 China’s lunar calendar moved into the year of the
tiger. The tiger’s fierceness is matched by its courage. “In becoming the Year of the Tiger, China has essentially
moved into the Year of Being Courageous.” Treasurer explains. “It is easy for me to envision a Chinese business
person walking into a bookstore and having his attention be drawn to a business book on courage, especially one
that deals