Convio Makes Integration of Advocacy Actions
Through Social Media and Mobile Easier
July 20, 2010 06:23 AM Eastern Daylight Time
AUSTIN, Texas--(EON: Enhanced Online News)--Convio (Nasdaq: CNVO), a leading provider of on-demand
constituent engagement solutions for nonprofit organizations, today announced a new version of its online advocacy
module to make it easier for advocacy organizations to leverage social media, social sharing and mobile technologies
to drive results. Convio is also introducing an enhanced Web Form Delivery Engine to expand the reach,
deliverability and overall impact of an organization’s advocacy efforts.
"To truly deliver successful advocacy campaigns and generate grassroots awareness that makes an impact and
changes behavior, it's important to empower our constituents when and where they can make the most difference,"
said Joel Bartlett, Director of Marketing for PETA. "With Convio APIs we can host actions on our Facebook fan
pages, take action via mobile devicesand create applications for the iPhone that enable on-the-go activists to speak
out against animal cruelty wherever they are. We are able to reach, inspire and move people anytime and anyplace
to make a difference for animals."
New Convio Open APIs will allow nonprofits to create unique web experiences for advocacy campaigns, create
applications that allow for action through iPhones and other mobile devices, as well as empower and track activity
through Facebook and other social networks. Most importantly the APIs allow actions from social networks or
mobile devices to be sent through the Convio system to take advantage of Convio’s industry-leading reach and
deliverability. This integration provides a better, constituent experience and allows the nonprofit to better track and
work with their most ardent supporters.
“Convio is leveraging our open architecture and new communication technologies to empower the modern nonprofit
and their advocates to take action and reach elected officialsthrough more c