College Football Fans Team With Kirk Herbstreit To Promote Liberty Mutual
Coach of the Year Voting
Exclusive Coach Videos and Interviews Provide Unique Fan Experience at
www.coachoftheyar.com
Boston, MA (PRWEB) October 15,2009 -- College football fans have a loud and significant voice when it comes
to determining the Liberty Mutual Coach of the Year Award winners. Only the top 25 coaches in online fan
voting from each NCAA division qualify for the College Football Hall of Fame-endorsed model used by Liberty
Mutual to select the finalists who will be announced in December. With the importance of fan votes at a
premium, the most ardent supporters of their favorite coach can now use a new, customizable video starring
ESPN college football analyst Kirk Herbstreit to rally their friends, fellow alumni and other fans to cast votes at
www.coachoftheyear.com.
It takes just a few short minutes for fans to create their own, personalized SuperFan video exclusively at Liberty
Mutual's Coach of the Year website. Narrated by Herbstreit, the video highlights an individual fan's unwavering -
and somewhat zany - support for the college football coach they feel best demonstrates sportsmanship, integrity,
responsibility and excellence on and off the field.
In the video, Herbstreit, anchoring a popular sports news program, marvels at the lengths to which a specific fan
is going to support his or her favorite coach - whether it's posting messages on billboards, silos, barbeque
toothpicks or even skywriting. Fans can then target specific friends with a plea for support, and then share the
customized video through email or Facebook campaigns.
The customizable SuperFan video is just one of the new, interactive features on the Liberty Mutual Coach of the
Year website to capture the passion of college football fans. Weekly "Coach Insider" interviews give fans insight
into the off-the-field lives of some of today's most prolific coaches, such as USC's Pete Carroll and Georgia
Tech's Paul Johnson. And Coach Spotlight video