Ralph Perrella President and Founder
Buffalo's Southwest Cafe
A Conversation with Ralph Perrella, President and Founder, Buffalo's
Buffalo's Southwest Cafe is about to turn 20. What are some of the
highlights of the last 20 years?
We've grown a lot, both in terms of our concept and geographically. The Buffalo's
concept has matured from a "wing place" to a more Southwest-style theme.
Through our Corporate Executive Chef Shaun Curtis, our menu has evolved to
offer a wide variety of tempting dishes, many of which draw upon southwestern
influences. The look of our restaurants has changed, too. We've developed a
freestanding prototype that features a 35-foot tower with our signature Buffalo
head-and-wing logo. The building design incorporates a desert canyon palette of
stucco and stacked stone with terra cotta, sandstone, red and yellow hues.
Interiors continue the Southwest motif with metal ceilings, wooden floors and
walls, and hundreds of southwestern American artifacts and memorabilia. We've
also expanded beyond being a regional chain. Today, we have units in Texas,
Nevada, Indiana, Missouri, Puerto Rico and Kuwait.
What does the company look for in a franchise investor?
We look for partners with mature business backgrounds and strong people skills.
They should have a minimum net worth of $1.5 million, with $300,000 in liquid
capital. Experience in the restaurant industry is preferable and they need to be
How do you keep franchise business partners involved in the company's
We constantly keep our franchise business partners aware of company projects
and solicit their participation through workshops, seminars and conventions.
What makes Buffalo's Southwest Cafe a good investment?
Investors benefit from becoming part of a 20-year franchise system with well-
established standards, training and operations, and growing brand awareness
within the casual dining segment. Additionally, our system is still young enough