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ASD/AMD MILITARY TACTICAL OUTDOOR SHOW ANNOUNCES
EXCLUSIVE SPONSORSHIP WITH ANSOM MAGAZINE
Pre-eminent showcase in the industry features the latest and most innovative products in
military, tactical, outdoor gear
Los Angeles, CA (May 1, 2007) - For 4½ days this summer, Las Vegas will be the military,
tactical and outdoor industry’s most exciting destination. The ASD/AMD Military Tactical
Outdoor Show, which will be held August 12-16, 2007 at the Las Vegas Convention Center,
announced today that they have established an exclusive sponsorship agreement with
ANSOM magazine to better support the needs of both the buying and selling communities.
ANSOM Magazine is the leading source for this market segment providing cutting-edge
editorial on economic and market trends for wholesalers and best practices and techniques for
thriving in the retail marketplace. The ASD/AMD Military Tactical Outdoor Show is
produced by Nielsen Business Media’s Merchandise Group.
Since 1961, The ASD/AMD Military Tactical Outdoor Show continues to be the pre-eminent
showcase in this segment, featuring the latest and most innovative products as well as design-
lead tactical gear. This section is well known and attended by buyers for its variety of
exceptional military, tactical and outdoor merchandise and their access to exhibitors not
available at any other show.
The strategic relationship with ANSOM will allow the magazine to reach beyond their current
circulation to ASD/AMD’s entire buyer and exhibitor communities. By better educating these
communities about this industry, ASD/AMD can provide a more powerful marketplace for
this business segment.
In addition to ANSOM magazine, ASD/AMD offers influential marketing tools in-print and
online, via the merchandisegroup.com web site. These dominant online, in-print and face to
face tools allow the ASD/AMD Military Tactical Outdoor Show exhibitors and buyers to
conduct business pre-show, at-show and post-show – driving a dynamic military ma