I hope you enjoy this SEO proposal template, complete with cover letter and summary of
We’ve also included a sample agreement with boilerplate wording you can use. But it’s always
a good idea to have a lawyer review your contract before sending it out.
After all, we’re not lawyers. This isn’t legal advice.
Scroll down for the template, and remember to check out our library of 20+ other marketing
[Contact’s first name],
It was great talking with you the other day.
As promised, here is a more detailed outline of our SEO proposal, followed by an agreement to
make it official.
Let me know if you have any questions. If you’d like to discuss anything, feel free to call me at
the number below or on my personal cell at [555-555-1212].
[Your title, company name]
[Your contact information]
Summary of Services
The purpose of this project is to increase your company’s revenue and traffic via SEO (search
To do this, we will:
1) Provide and implement specific SEO recommendations to optimize your website for
2) Create high-quality blog content that will help position your company as a leader in your
industry. The main purpose of this will be to bring in more search engine traffic. But it
can also help drive social media traffic and even attract new talent to your team.
3) Conduct outreach for the purposes of building backlinks to your site and securing media
coverage for your brand.
[NOTE: Modify the above based on your services. And add as much detail as makes sense.
This is a great place to remind the prospect of how much value you’re offering. You can even
call out a specific goa