DNA Beverage Corporation Names Industry
Veteran to Head-Up Midwest Sales
Jeff Martin to Spearhead DNA’s Rapid Midwest Expansion
April 23, 2010 08:31 AM Eastern Daylight Time
BOCA RATON, Fla.--(EON: Enhanced Online News)--DNA Beverage Corporation (Pink Sheets:DNAB),
producers of award winning, and great tasting favorites of the action sports community DNA Energy Drink®, DNA
Beef Jerky™ and DNA Shred Stix™, announced it has named Jeff Martin as Regional Vice President Midwest
Division. Mr. Martin distinguished career spans nearly 30 years with most of it in executive capacities within the food
and beverage industry.
From his start in Michigan with Dannon Yogurt, Mr. Martin was instrumental in launching and helping develop
Brands like Clearly Canadian, Spalding Sport Refresher and Kwencher. Jeff was highly instrumental in the early
stages of Xyience Energy Drinks success, his Division with the efforts of his team ranked number one in Sales for the
entire length of his career at Xyience Incorporated.
Darren Marks, President of DNA said, “Jeff has extensive experience in securing and managing personnel, as well as
managing a Distributor network on a National basis. In addition to working with Distributors, he has developed a
genuine rapport with retail chains though-out the country, and it is for these reasons we have charged him with the
responsibility of bringing DNA Energy Drink® to the Midwest, beginning with Ohio, Michigan and Indiana.”
“I have joined DNA because I believe in the quality of the products, and the strategic marketing programs necessary
to move DNA Energy Drinks to a new level of growth within our fast pace Industry,” said Mr. Martin. ”I am very
enthusiastic about the opportunity to be working with the personnel at DNA due to their knowledge, experience,
financial expertise and dedication to building a Brand. I am confident that this Brand DNA Energy Drink will succeed
past all expectations," he added.
About DNA Products
DNA Beef Jerky, DNA Shred Stix and DNA Energy D