Edward Howell Joins FetchDog.com as CEO, Company Reports Strong
Fetch Enterprises Inc., an e-commerce catalog and media company for passionate pet owners,
announced today that Edward R. Howell has joined the company as Chief Executive Officer.
Portland, Maine (PRWEB) January 29, 2010 -- Fetch Enterprises, Inc., a leading online destination for dog lovers
that provides quality dog supplies and expert information, announced today that Edward R. Howell has joined the
company as Chief Executive Officer. Mr. Howell assumes his responsibilities from David E. Shaw, a founder and
chairman of Fetch and Managing Director of Black Point Group LP, who has been serving as acting CEO during
the search process.
Mr. Shaw commented, "Ed is an outstanding fit for the FetchDog opportunity, and vice versa. He has extensive
executive management experience at "academy companies" in the consumer direct marketing world, with highly
relevant expertise in marketing and sales, merchandising, operations and other functions in domestic and
international markets. We expect to benefit strategically and operationally from his capabilities as the company
continues to expand in response to enthusiastic demand by dog owners. Holiday demand more than doubled over
last year, and the company has a number of strategic initiatives underway to further broaden its value to
customers. We look forward to Ed's leadership in managing future growth and building a great company."
Mr. Howell most recently served as President of the Levenger Company, a specialty multi-channel retailer with a
strong direct marketing business. Previously he had served as Senior Vice President, Chief Retail Officer and a
member of the board of LL Bean, Inc., as well as President of Eastern Mountain Sports and the Sorel division of
Columbia Sportswear. He is a lifelong dog owner.
Ed Howell commented that, "I'm very pleased to be joining a strong team with a highly motivational mission.
FetchDog has harnessed the power of the internet, media, and othe