What Is the MOST Powerful Marketing and Advertising on Planet Earth?
It sounds too simple to be true, but it really is... A well-targeted and timely PRESS RELEASE to the media is the most powerful form of marketing and
advertising on the planet! A high quality press release, with the proper targeting and distribution to reach the correct media members, could have many
businesses sailing on a sea of new sales and profits. Just one feature or a mention in a popular or targeted business publication has the potential to
cause some business's phones to literally be ringing off the hook!
The next big question that arises, "How do you go about writing a quality press release that will grab the attention of the media and your particular
audience?" Here are some tips to help you succeed:
•	Pick a "Newsworthy" Angle. Press releases are not an advertisement. Do not try to sell your product or service. Do not use "hype" in press releases.
Instead give the media what they want and they will give you what you want. Now, what the press and media really want is a story! Just provide the
Who, What, When, Where and How with regards to the uses of your products and/or services in a story format. Show examples of ways that people
have used your products and services to their benefit. If you can include some emotions in your story all the better. Ask yourself: "Would this be
something that I might read in a newspaper?"
•	Get a Good Start. The headline and the first few sentences of the first paragraph are the absolutely most important part of the press release. If you
don't catch the reader's interest here you will lose your audience. The best way to do this is to use your most hard-hitting information FIRST rather
than build to a climax. This may be opposite to what you would normally do when writing other material - but it does work! What follows in your press
release are the details that SUPPORT your story or theme.
•	Write to the Media. Remember, a journalist, editor or reporter, not necessarily a client, is reading your pres