Effective E-mail Drip Marketing for Lead Conversion and
Management
Drip Emails or Auto-responders
E-mail drip marketing is a popular form of electronic marketing where e-mail is
“dripped,” or sent, to message subscribers on a predetermined basis, usually with the
assistance of e-mail marketing software such as LeadPro. Similar to newsletters, an e-
mail drip campaign is initiated by consumers adding their name and e-mail address to the
list of e-mail recipients. The e-mail is then composed by the company controlling the drip
marketing campaign, and is used to disperse updated information on a consistent basis.
Drip Emails are also referred as autoresponders or sequential emails or event triggered
emails.
A good example of an e-mail drip marketing campaign is when a real estate website
encourages visitors to sign up for their property listings. New listings are then sent to
participants on a weekly basis, giving the readers an opportunity to review properties
specific to their areas, price range, and requirements. This can keep potential customers
informed about the homes that they are interested in, even after they may have forgotten
about the website they first visited.
Drip Email Delivery Issues
One of the major problems many companies experience with e-mail drip marketing
software is that their e-mails are caught and deleted by common spam catching methods.
Unfortunately, consumers are usually unaware the problem exists, and never receive the
message you were trying to relay to hem. E-mail drip marketing campaigns must be
crafted very carefully to reduce the risk of automatic deletion. Redundancy, overuse of
keywords and phrases, and large attachments or multiple graphics are red flags for spam
catching software. Try to limit the use of graphics, and steer clear of attaching anything
to your e-mail drip campaign messages. Attachments aren’t even necessary; if you have
something you would like to share with consumers, point them to a link where they can
download it inst