How many keywords is enough? This is the question that Amazon Sellers are asking when they set up their Amazon PPC campaigns. Many Amazon Sellers believe that keywords are more important than quality. However, this is not true. There must be a balance between keyword relevance and keyword quantity.
How Many Keywords Do You Need in an Amazon
How many keywords is enough? This is the question that Amazon Sellers are asking when they
set up their Amazon PPC campaigns. Many Amazon Sellers believe that keywords are more
important than quality. However, this is not true. There must be a balance between keyword
relevance and keyword quantity.
Decide your Amazon PPC Budget
Before you add keywords, you must decide on a budget. You need to determine a budget that
will allow you to reach the maximum number of impressions for each keyword.
You should not set a budget too low for keywords that you don't want to be seen. Your campaign
will run out of money before it does.
However, if your budget is too large but you have too many keywords, your campaign will not
spread evenly across keywords. Only 40% of these keywords will get an impression. The rest
Your funds are limited. It's up to you to decide how much money you can spend when setting
your Amazon PPC Campaign Budget. Find out what the rest of your business costs are and
then decide how much you can allocate for Amazon PPC campaigns.
Campaign budget limits range from $20 to $50. Amazon Sellers with larger budgets can spend
as much as $100 per ad campaign. The stage of your product's life cycle will determine how
much you spend on your ads campaigns.
Product launches, for example, require more PPC spend. Even $20 may be sufficient if you're
just maintaining old listings' rankings.
How Many Keywords Do You Need?
Have you established a daily budget limit? It is easy to find out how many keywords you can
have per campaign. A simple formula that we developed ourselves is what we like to use.
The above formula will help you determine your keyword "constraint". You will first need to find
the average CPCs in the Product Categories you sell in. Then, simply divide this number by
your daily campaign budget.
This will allow you to use the most keywords possible in a campaign. All of them will receive
There are many ways to estimate CPCs. One i