AAA and Anheuser-Busch Offer Free Tow to Go Service to Football Fans
Miami Beach Mayor Recognizes Commitment to Promoting Responsible Drinking,
Providing Safe-Rides Home during Football Festivities
As a major advertiser and event sponsor of pro football's biggest game of the year, Anheuser-
Busch is doing its part to ensure fans and partygoers who participate in local festivities celebrate
responsibly and arrive home safely.
Today, Anheuser-Busch, its local distributor Eagle Brands Sales and the City of Miami Beach
joined AAA Auto Club South, Florida Highway Patrol, Miami-Dade Expressway Authority,
Miami Beach Police Department and Miami-Dade County Fire Rescue Department to announce
the specific responsibility initiatives.
"Our top priority is ensuring the safety of local residents and visitors traveling in for the big
game by encouraging the use of designated drivers and reinforcing responsible behavior," said
Miami Beach Mayor Matti Herrera Bower. "To support this goal, Anheuser-Busch is working
with its many community partners to ensure fans have a good time, but also get home safely after
their game-day celebrations."
Fans are encouraged to designate a driver for their group, use public transportation or take
advantage of complimentary car-towing services. Adults may sign up to be designated drivers at
www.facebook.com/buddesignateddriver. The Facebook application makes it fun and easy to
organize rides for your group by allowing adults to volunteer to be designated drivers or letting
the application randomly select one for the group.
Anheuser-Busch and AAA Auto Club South are partnering to bring the Tow to Go program to
the South Florida area from Friday, Jan. 29 through Sunday, Feb. 7. The program offers patrons
and their vehicles a free ride - and tow - home if they may have had too much to drink. The
service, which has provided more than 11,000 safe-rides home in Florida, Georgia and
Tennessee, is endorsed by the Florida Highway Patrol and is available by calling 1-800-AAA-