Advertising Week Mobile Ad Summit Unites
Agency & Brand Leaders
Mobile Advertising Ecosystem Convenes to Plot Future of Mobile Ad Market
AT&T, Blackberry and Pandora Lead Parade of Corporate Partners
September 21, 2010 01:47 PM Eastern Daylight Time
NEW YORK--(EON: Enhanced Online News)--The Mobile Ad Summit, North America’s premier gathering of
decision-makers from within and beyond the growing mobile community returns to Advertising Week on Tuesday,
September 28th. Launched in 2009 by the Mobile Advertising Institute, the 2010 agenda includes such industry
leaders as Michael Roth, Chairman & CEO, Interpublic Group; Patrick McKenna, Marketing Manager,
BMW North America; Rick Boyko, Director, VCU Brandcenter; Elizabeth Harz, Senior Vice President,
Electronic Arts; and Nick Law, Chief Creative Officer, R/GA.
BB King’s New York, located in the heart of Times Square, will host the all-day summit. The complete agenda is
live at www.mobileadsummit.com.
The Mobile Ad Summit premiered during Advertising Week 2009 to an audience of 500. It is one of two
“bookend” events staged by the Mobile Advertising Institute, the other being the Spring Mobile Upfront.
Also scheduled to appear on the program are a parade of Presidents & CEO’s including: Frank Barbieri of
Transpera; Doug Checkeris of Mediacom; Michael Collins of Joule; Sean Finnegan of Starcom
Mediavest; David Gwodz of Mojiva; Paul Gunning of Tribal DDB; Doug Hecht of JWT’s Digitaria;
Alexandre Mars of Phonevalley; Jonathan Nelson of OMG; and Matt Seiler of Universal McCann.
Several pieces of original research will be revealed at the Summit, including a new iPad study enjoining Nielsen and
Other executives from around the mobile ecosystem on the Summit agenda include:
Jonathan Anastas, Vice President, Marketing, Atari
Mike Baker, CEO, DataXu
Mort Greenberg, Head of Sales, Navteq
David Javitch, VP, Marketing, Scanbuy
John Trimble, Chief Revenue Officer, Pandora
Ali Rana, VP Digital Strategy, Dynamic Logic