In this article for Process Street, we’ll get acquainted with the peculiarities of Core Web Vitals. And, secondly, we’ll consider what tweaks you could make to ameliorate these metrics on Magento-based online stores.
June 25, 2021
How to Optimize Magento Stores to Suit Core Web Vitals
June 25, 2021
Alex Husar is the Chief Technology Officer at Onilab. For over eight years, he’s been
working on Magento migration and development projects as well as building progressive
web apps (PWAs). Alex is an expert in full-stack development who shares his expertise and
in-depth knowledge on modern technologies and Computer Software Engineering.
Ecommerce businesses all over the globe have never been as focused on delivering the best
possible user experience as now. The mobile-first approach, never-ending performance
optimization, and the move towards headless ecommerce architecture are among core signs
of this trend.
It’s about to accelerate in the coming months and years. Google has recently announced
significant changes in its search ranking, connected exactly with the way people perceive
websites. Page experience metrics will soon join other crucial indicators that influence
websites’ positions in SERPs.
There are the Core Web Vitals:
Largest Contentful Paint (LCP)
First Input Delay (FID)
Cumulative Layout Shift (CLS)
These signals reflect how successfully users interact with web pages. The aim of measuring
them is to improve the level of satisfaction from such experiences considerably.
Firstly, in this article for Process Street, we’ll get acquainted with the peculiarities of Core
Web Vitals. And, secondly, we’ll consider what tweaks you could make to ameliorate these
metrics on Magento-based online stores.
Let’s get started!
Why worry about Core Web Vitals?
Starting from mid-June 2021, Google will gradually increase the role of Core Web Vitals in its
ranking systems. Reportedly, the process will take a bit more than a couple of months. At the
end of August, page experience indicators will become full-fledged ranking factors alongside
others, like qualitative and relevant content, mobile-friendliness, or HTTPS.
In other words, the importance of webs