ADTECH Implements New IAB Video Standards
ADTECH Delivers Video Ads in Compliance with the Latest Video Ad Serving Template (VAST) 2.0
March 18, 2010 09:03 AM Eastern Daylight Time
NEW YORK--(EON: Enhanced Online News)--ADTECH, a leading provider of ad serving technology and part of
AOL Advertising, has announced that its ad serving solution now complies with the IAB’s (Interactive Advertising
Bureau) expanded VAST 2.0 video standards. The objective of VAST is to manage, target and report on online
video advertising running via a third-party ad server, as is currently being done for banner advertising. ADTECH
implemented the VAST 1.0 into its technology in early October 2008. Now that the update to VAST 2.0 is
complete, ADTECH’s ad servers support both standards.
ADTECH CEO Dirk Freytag emphasizes his company’s standardization efforts: “For us it is a given that we are
involved in the development of standards and that we expeditiously implement them into practical applications once
they become available. Video ads already make up over five percent of the ads we deliver globally. We are closing
more and more accounts whose video ad impression volume is growing, in keeping with the industry.” He adds: “In
this growth market, standards are the best foundation to generate trust, transparency and more technical choices.”
The IAB published the expanded video standards under the name VAST 2.0 in the United States at the end of
2009. This was preceded by several months of discussion of the standards by leading technology providers, such as
ADTECH. In the past three months, ADTECH’s video product team has worked hard to adapt the communication
and data exchange between ad servers and video players to meet the new standards. ADTECH’s clients are using
players such as the Brightcove 3, JW players, flow players and Ooyala.
A detailed description of the VAST standard can be downloaded from the IAB website (www.iab.net).
ADTECH is an international supplier of digital ma