Digital Marketing And Why Pixels Equal Profit
If you look around you (at the mall, in Starbucks, at the office, at home) you are likely to discover something that is truer now than ever before - that we
are living in a digital age. Computers were a big leap and you might not have thought much beyond that point when you were typing away in Microsoft
Word. But when people have chosen to communicate with each other through social media sites like Facebook as opposed to using the phone or
sending a letter - it tells us something about our new world.
Now we have the ipad so we can read magazines with a digital screen as opposed to cutting down more trees or trying to recycle more waste. Is it a
step forward or a step back in social interaction? Regardless of your view - you can't stop this fast moving digital wave and if you are doing business in
the modern world - you need to either get a surfboard and ride it to success or get caught under the pressure of something that you just can't control.
My point is that you need to seriously consider your digital marketing efforts when you are planning to promote your product or service. Yes, we have
been advertising on the television for quite some time, and you have been using digital video tapes now for ten years. And computersâ€¦ they don't
seem too knew anymore.
However, what we have to consider is the way that people are leaning towards becoming more of a digital character themselves and how this relates
to your advertising. Will people be too lazy to use Google on the computer and focus purely on getting information from their iphone? Will people use a
search engine to find a good hotel for a vacation in Thailand or will the jump onto their friends list and post the question on a wall?
There is a trend that is already in motion - that trend simply states that there is a very serious digital force that is active and you need to adjust your
marketing so that you can adapt to the new challenge of reaching the people.
The best strategy is to keep up to date on what is new