Not only insiders know:
Intercultural competence is the key to success
in global business.
With intercultural competence in your
• develop proper communication and marketing strategies behind
new market entries or product launches
• integrate an international & global perspective into strategic
thinking and decision-making processes
• reduce complexity and utilise cultural diversity for business vitality
• develop active and creative global teams as well as productive
virtual teams out of multicultural groups
... cut costs, reduce risks and optimise results!
You know it yourself: Your management environment
becomes increasingly international and cross-cultural.
In addition to team members, superiors, colleagues, customers, business
partners or shareholders likewise frequently come from different cultures.
This leads to further dimensions in the dynamics of your
environment. Often, an organisation over various time
zones in separate locations (virtual cooperation) adds
Here, intercultural competence in your environment
is the decisive success factor!
Numerous studies prove: over 60 % of foreign assignments, over 50 % of
international negotiations and over 70 % of international major mergers
suffer “total damage” - and this not only causes considerable costs.
For example, foreign assignments;
apart from direct costs, failed deployments cause
considerable indirect costs and often result in
strongly negative sentiments on part of those
involved. The private sphere is affected just as
much as business relations – partner, customers
and employees abroad.
combine all tension fields of
situations. Cultures have
developed their own
negotiation styles, which
imply distinct approaches.
Due to culture, communication can very easily
lead to misinterpretations and incomprehension.
Due to this, talks often fail in spite of covert
An example for this is the inte