Making Facebook Apps
of 4
1
Everything You Wanted To Know About
Earning With Facebook Apps
By : FB Guru
Facebook App-Club
Making Facebook Apps
of 4
2
Everything You Wanted To Know About Earning With Facebook Apps
Here is a general overview of how Facebook applications work, why they work, and how they make
money. Enjoy!
Traffic:
Facebook has over 150 million active users and receives nearly as many daily page views as Google.
With the viral features of the site, all 150 million active users are literally clicks away from your
application at any given time. It is MUCH easier to drive organic traffic to Facebook applications than
it is to get visitors to a website. The reason? Facebook applications grow themselves as people use
them. This is because of the viral channels that exist there.
Facebook has many viral integration points that applications can utilize. First of all, when users take
action in your application, you can send out news Feeds on their behalf. These Feeds will show up on
their profile, and will also show up on the 'News Feed' page of their Friends. The News Feed is the
first page a user sees upon logging into FB, so you can imagine how powerful this is. Notifications are
similar to Feeds, but show up LIVE on the chat bar. This is a great way to constantly keep your users
up to date on what's happening in your app when they aren't there, and it works great for getting them
back. Invititations are another viral channel. Users can invite Friends within Facebook to the app, and
receive a request they're notified about when logging in. Applications can also utilize several areas of
profile space on user's Profile pages, like Sidebar, Boxes, and Tabs.
You can also use (or abuse..) Facebook's other viral channels to promote your apps, like groups,
events, pages, photos, and of course the Feeds created by all of these. Once you can harness the
power o