Darlene Webb Named Business Wire's Country
May 06, 2010 12:03 PM Eastern Daylight Time
TORONTO--(EON: Enhanced Online News)--Darlene Webb, a corporate communications executive with
previous experience in the commercial news wire industry, has been named Business Wire's Canada country
manager, Gregg Castano, company president, announced today.
In her new role, Webb will direct the company's nationwide sales, editorial and media relations activities. Webb will
be based in Toronto, where the company maintains a full-service office. Additionally, Business Wire has a sales
office in Calgary.
A native of Ontario, Webb has worked with both small and large-cap public companies in a cross-section of
industries, including RBC and Laidlaw. Her industry experience includes selling PR/IR communication services to
companies and agencies.
"We have ambitious plans to significantly grow our market share in Canada, and we are confident that Darlene has
the leadership skills and product knowledge to help us meet our goals," said Castano in making today's
announcement. "Business Wire has a major competitive advantage in terms of its global reach and technology
leadership, including its in-house XBRL capabilities. Darlene will clearly differentiate our unique value proposition in
Business Wire, which established a direct presence in the Canadian market in January 2008, is a TSX-sanctioned
disclosure service provider. The company's distribution network is anchored by Canwest News Service, and
includes prominent placement on financialpost.com and canada.com, among other Canwest media properties that
exclusively showcase Business Wire content.
Additionally, Business Wire's proprietary news delivery platform, NX, which ensures simultaneous, real-time
delivery of market-moving information, was awarded a patent by the Canadian Intellectual Property Office in June
2009. NX previously was awarded a United States patent, and is patent-pending in the European Union.