Graphic design is the craft of creating visual content
hierarchy and page layout techniques, graphic
designers use typography and pictures to meet user
specific needs and focus on the logic of displaying
elements in interactive designs to optimize the user
Lines are strokes connecting two points, and the
most basic element of visual design. We can use
them to create shapes, and when we repeat
them, we can form patterns that create textures.
Shapes are self-contained areas, usually formed
by lines (although they may also be formed by
using a different colour, value or texture). A
shape has two dimensions: length and width.
Volume applies to visuals that are three-dimensional and
have length, width and depth. We rarely use volume in
visual design, because most digital products end up being
viewed on a 2D screen, although some apps and websites
do use 3D models and graphics.
Negative space (also known as white space) is the empty
area around a (positive) shape. The relation between the
shape and the space is called figure/ground, where the
shape is the figure and the area around the shape is the
Value, quite simply, describes light and dark. A design with
a high contrast of values (i.e., one which makes use of light
and dark values) creates a sense of clarity, while a design
with similar values creates a sense of subtlety.
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