A GUIDE TO MODERN DAY MARKETING WARFARE
USING INTERACTIVE VIRAL MARKETING
Better informed is better armed
Three elements of a great battle plan
Guerrilla tactics versus open warfare
4T2 specialises in creating high impact viral marketing
campaigns and websites. We help you build an emotional
bond with your target audiences by creating great online
entertainment that’s tailored to your brand’s messages.
Our campaigns have been used to create instant online
communities, promote specific calls to action or simply
increase brand awareness. We work for many well-
known brands including Betfair, Comet, Dyson, GMTV,
MTV International and Vauxhall.
How can we help you?
The time for passive marketing has gone
To avoid defeat on the battlefield of business you must aggressively pursue
new customers and attract flag bearers to your brand.
This intelligence briefing explains how to use viral marketing weaponry to
obliterate your rivals and gain brand dominance. Armed with this advice you
can create a battle plan that will:
Your brand is at war. Hit fast and hit hard.
Good luck General
Michael J Hawkyard
Rapidly increase website traffic and lead generation, converting fresh
recruits to your cause
Differentiate you from your competitors with marketing material that is
entertaining and compelling
Enable you to personalise communications and create online
communities to build loyalty amongst your troops
Deliver effective local, national or global campaigns
IVM - how the latest marketing weapon benefits you
IVM (Interactive Viral Marketing) is a highly effective weapon. It harnesses
the power of online games to the needs of your business. The result is
compelling web or mobile entertainment that puts your brand and products at
the forefront of civilian minds.
The goal of effective IVM is for people to form an emotional attachment to
your brand through