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Pay per click marketing is a great way to get visitors when you need traffic and you need it now. But it's risky:
With poor management, you can spend a fortune, generate many visits, and end up with nothing to show for it.
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Copy And Paste Your Way To Profits ?
By Satyajit Das
Ever wish pay-per-click marketing could be as easy as copy-and-paste? I won’t waste your time
trying to convince you it is, because it’s not, but all too many affiliates shoot themselves in the foot
by focusing all of their attention where the competition is fiercest – Google.
Most PPC beginners would automatically assume that Google’s traffic is always the
highest-converting and most profitable, simply because it is the biggest game in town. They would be
wrong. In fact, there are other pay-per-click advertising networks out there that can be easier to use,
cheaper and sometimes even more profitable than Google Adwords.
One of the most frequently overlooked is MSN Adcenter. By rights, it should hardly be obscure, given
that it is owned and operated by Microsoft, but surprisingly few marketers are taking advantage of the
advertising opportunities MSN has to offer.
Sure, MSN may have less than 10% of online search traffic, but that still amounts to hundreds of
millions of visitors per month. What’s more, the quality of MSN’s visitors, from a
marketer’s perspective, is very high – a high percentage of them have made recent online
purchases.
MSN Adcenter has some qualities that make it ideal for the beginner, such as the absence of some of
the more burdensome rules and regulations that stymy many beginner affiliate marketers. While there
are ad quality guidelines, there is no “Google Slap― to worry about on MSN Adcenter. Ads will
not mysteriously start demandi