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9 Important Ways To Find More Success With Your
1. Determine your goals for your website. How will you drive traffic
to your website Plan for this up front, while developing your website. If
search engines are important to you, then proceed to step 2.
2. Allocate a budget to online marketing and search engines. It’s
as important as what you spend for designing and hosting your
website. The budget you set will instruct these further steps you
3. Optimize your website during design to perform well in search
engines. Make sure it contains the correct density of keywords
important in searches.
4. Make a commitment to keep your content fresh. Augment
content as frequently as practicable, because search engines reward
5. Devote resources (your time or the money to hire others) to
actively work on search engine placement. Monitor your ranking
weekly or monthly in the major search engines for key search terms;
this can be done manually or you can utilize automated software to
produce a monthly or weekly ranking report.
Even if you plan to focus on free “organic” rankings, plan to set up
Pay-Per-Click accounts at Google and Yahoo. All companies that want
traffic from search engines should consider PPC a basic cost, as
essential as paying your monthly hosting bill.
The budget can be as little as $20 a month … or much more,
depending upon how aggressive you want to be.
6. Promote links to your website from your trading partners, in
directories, through reciprocal links and discrete paid
placements. “Link popularity” is highly important to search engine
Monitor who links to you, and also who links to your competitors. Get
as many links coming into your website as possible. Use viral