In the era of big data, the contradiction between e commerce platform and consumers is becoming more and more serious with the popularization of the Internet. Consumer personal data is not protected, and the platform takes advantage of the advances in big data to capture consumer data and generate revenue. The purpose of this paper is to clarify the responsibility to protect for e commerce platforms. Inform consumers of their obligations and protect their rights and interests. Resolving data privacy disputes between e commerce platforms and consumers. For the phenomenon of consumer data leakage, the platform has no clear protection mechanism, consumers themselves in the use of the process, their own lack of protection awareness. And there are a few problems with that. The main content of this paper is to protect the rights and interests of consumers from the point of view of consumers, to improve the relevant legal provisions, to ease the contradictions between consumers and e commerce platform. To protect consumers’ data rights and interests from three aspects First, to perfect the platforms privacy protection regulations and preventive measures to avoid risks, and to minimize the risks after data leakage. Second, to enhance consumers’ awareness of protecting their own data rights and interests, we should cooperate with the data protection of e commerce platform and find an effective way when privacy data is violated. Third, from the governments point of view, monitoring the use of e commerce platform data. Protecting consumer data from a legal perspective. The platform, the consumer, the network supervises the department tripartite coordination, establishes the complete legal safeguard system, promotes the data information economy the development. Changjun Wu | Defeng Li "Research on Electronic Commerce Platform Consumer Data Rights and Legal Protection" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-5 , August 2021, URL: https://www.ijtsrd.com/papers/ijtsrd44954.pdf Paper URL: https://www.ijtsrd.com/management/law-and-management/44954/research-on-electronic-commerce-platform-consumer-data-rights-and-legal-protection/changjun-wu
International Journal of Trend in Scientific Research and Development (IJTSRD)
Volume 5 Issue 5, July-August 2021 Available Online: www.ijtsrd.com e-ISSN: 2456 – 6470
@ IJTSRD | Unique Paper ID – IJTSRD44954 | Volume – 5 | Issue – 5 | Jul-Aug 2021
Page 768
Research on Electronic Commerce Platform
Consumer Data Rights and Legal Protection
Changjun Wu, Defeng Li
School of Law, Beijing Wuzi University, Beijing, China
ABSTRACT
In the era of big data, the contradiction between e-commerce
platform and consumers is becoming more and more serious with the
popularization of the Internet. Consumer personal data is not
protected, and the platform takes advantage of the advances in big
data to capture consumer data and generate revenue. The purpose of
this paper is to clarify the responsibility to protect for e-commerce
platforms. Inform consumers of their obligations and protect their
rights and interests. Resolving data privacy disputes between e-
commerce platforms and consumers. For the phenomenon of
consumer data leakage, the platform has no clear protection
mechanism, consumers themselves in the use of the process, their
own lack of protection awareness. And there are a few problems with
that. The main content of this paper is to protect the rights and
interests of consumers from the point of view of consumers, to
improve the relevant legal provisions, to ease the contradictions
between consumers and e-commerce platform. To protect consumers’
data rights and interests from three aspects: First, to perfect the
platform's privacy protection regulations and preventive measures to
avoid risks, and to minimize the risks after data leakage. Second, to
enhance consumers’ awareness of protecting their own data rights
and interests, we should cooperate with the data protection of e-
commerce platform and find an effective way when privacy data is
violated. Third, from the government's point of view, monitoring the
use of e-commerce platform data. Protecting consumer data from a
legal p