Empathica Webinar will Detail how to use Customer Feedback to Drive
The complimentary October 14 online session will feature insight from the CEO of zpizza and
how the franchise has thrived with a customer experience management program.
Toronto, Ontario, Canada (PRWEB) October 8, 2009 -- Empathica Inc, a leading provider of Customer
Experience Management (CEM) solutions to some of the world's most respected brands, will host a
complimentary webinar with zpizza on Wednesday, October 14. The session, held from 1:00-2:00 p.m. EST, will
detail how to take customer surveys to the next level and generate revenue for a business.
The collaborative webinar will feature two speakers - Mike Amos, President and CEO of Empathica, and Chris
Bright, CEO of zpizza
Amos will share insights on the latest trends in customer experience management (CEM) for the food service
industry and discuss how a company can best utilize customer feedback as a catalyst for driving the highest level
of service and increasing profitability.
Bright will then provide examples of how zpizza has taken an integrated approach to CEM in order to enhance
several sectors of its business. The franchise has already experienced significant results in correlation with its
CEM programs, some of which include:
• Growing their customer database by more than 22% in less than a year;
• Increasing response rates 45% with targeted marketing messages;
• Driving retail location awareness and traffic through social media networks.
For example, zpizza is currently using one of Empathica's latest CEM tools called GoRecommend, a Facebook
application that automatically drives retail location traffic by turning excellent customer experiences into a
powerful marketing tool. By using GoRecommend, leading U.S. companies like zpizza have already seen an
average of more than 5,000 positive brand impressions generated daily.
"Customer feedback is more important than ever for brands seeking a way to stand apart from competitors," says