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Mini-Persuaders --- Six Steps To Successful Classified Ads
By Angela Booth
Mini-Persuaders --- Six Steps To Successful Classified Ads by Angela Booth
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Use in opt-in publications, or on Web sites, but please include
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Summary: In spite of their size, classifieds pack a powerful
advertising punch. Here's how to make yours more effective.
Category: Small Business
Words: 760
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Mini-Persuaders --- Six Steps To Successful Classified Ads
Copyright (c) 2002 by Angela Booth
The skillful use of classified ads builds your business.
Classified ads are inexpensive and powerful, and are an excellent
way to promote your business both online and offline. Online, you
can place ads in ezines and on Web sites, and offline, run them
in your local paper and in niche magazines.
If you've tried a classified or two to promote your business and
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were disappointed with the results, remember that a one-shot deal
won't work.
You need to run your ads repeatedly. For months, not weeks. Run
one classified a week in a newspaper, or one a month in magazine
read by your target audience ---for at least four months.
The humble classified ad is the magic bullet of advertising. And
like a bullet, it needs to be precisely aimed.
=> Step One: Pick your bait
Somehow you've got to pack the copywriter's AIDA formul