Empathica to Exhibit at National Retail Federation 99th Annual Convention &
EXPO in New York City
The Customer Experience Management provider will participate in the biggest retail event of the
year, showcasing its latest CEM solutions within the NRF Foundation booth.
Toronto, Ontario, Canada (PRWEB) January 8, 2010 -- Empathica Inc., the leading provider of Customer
Experience Management (CEM) solutions to the world's most respected retail brands, will be exhibiting at the
National Retail Federation 99th Annual Convention held January 11-12 in New York City.
The thousands of retail executives in attendance will have a chance to network, learn about emerging retail
technologies and attend various sessions dedicated to showcasing trends as noted by retail's top leaders.
"In 2010, retailers must place customer experience initiatives as one of their top priorities," says Dr. Gary
Edwards, EVP of Client Services at Empathica. "In a time of economic uncertainty, those who understand their
customers and can deliver on the promise of excellent customer service, are in the best position to grow. At the
NRF Convention we will show how our emerging social media and mobile technologies can also help with this
In the past year, Empathica has helped lead the way for retail adoption of social media that has a measurable
impact with online customer-brand interaction.
"Brands can successfully adopt a social media strategy for enhanced customer service by encouraging online
brand advocates," Edwards adds.
For example, Empathica's most recent solution, GoRecommend, is an application that encourages customers to
promote positive retail experiences via Facebook. Since its launch earlier this year, the GoRecommend Facebook
application has tracked more than 1 million news feed posts from customers who have recommended a certain
During the event Empathica will also discuss trends in the retail space in regards to customer experience
initiatives and relay insight into various issues affecting