Did you realize that near 90% of all Amazon sales occur through the Buy Box? Consequently, in case you're not in the Buy Box or additional buying options, your shots at making a sale are pretty slim.
How to Win the Buy Box on Amazon
Did you realize that near 90% of all Amazon sales occur through the Buy Box? Consequently, in
case you're not in the Buy Box or additional buying options, your shots at making a sale are
What is the Buy Box?
Amazon comprises two sorts of sellers, Amazon itself, and third-party sellers. For most items,
there will be various distinctive buying options for the buyer.
At the point when a buyer chooses "Add to cart", the merchant who has the Buy Box at that
point (the Buy Box winner turns however more about that later), gets that immeasurably
With an expected 82% of sales (more for versatile sales) on Amazon going to the Buy Box
"winner", it is not difficult to perceive how significant it is for sellers to realize how to win the
Amazon Buy Box.
Buy Box Factors
The Buy Box algorithm begins by analyzing each proposal by every one of the sellers of a
product. It then, at that point evaluates each offer dependent on seller history, costs and
numerous different variables which will be talked about in later segments.
Subsequent to doing the analysis, Amazon rewards the Buy Box to what it deems as the best
buying options for the customers. Amazon no longer awards the Buy Box to one seller, yet all
things considered, rotate or share the Buy Box between various sellers. The revolution permits
Amazon to know which seller is giving the best services for that particular thing.
1. Fulfillment Method
Fulfillment should be possible in two different ways either through FBA (Fulfillment by Amazon)
or FBM (Fulfillment by Merchant). Amazon gives FBA a perfect score for multiple variables
including shipping strategy, on-time delivery and stock depth. This makes it profoundly
far-fetched for merchants to beat FBA sellers.
2. Order Defect Rate
Order defect rate (ODR) comprises the accompanying three distinct metrics: negative feedback
rating, A-z Guarantee claim rate and service chargeback rate.
Amazon adds these rates to discover the quantity of orders which were defective. T