<p>© Mailigen Ltd. All rights reserved 04/2012. Mailigen Email Marketing Solutions
How To Guide
BesT PracTices in email markeTinG
10 TiPs For BoosTinG
email markeTinG roi
10 Tips For BoosTing Email markETing roi
© mailigen ltd. all rights reserved 04/2012. mailigen Email marketing solutions
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Calculating the ROI for marketing programs has to start with how people are responding to your marketing
efforts. Email marketing ROI is about delivering the right campaigns to the right people at the right time.
Your investment should drive email recipients to respond positively to your call to action. Email marketing
lets marketers track who opens the email and clicked through the links. Low open rates are frustrating and
marketers are always looking for ways to increase the return on email marketing efforts.
The best email marketing tools provide robust analytic capabili-
ties giving marketers the ability to understand real time results
of their marketing efforts. However, it is important to know what
to measure, when to measure and how to use the data from the
measurements to drive better outcomes. Spend time studying
your email marketing analytics and making small tweaks to your
campaigns over time to drive incremental improvements.
Once you have set up the tracking ability, you can use some
simple calculations to determine ROI to determine which cam-
paigns were most effective.
Comparing campaign data can be an exceptional means to
improving your email marketing programs. Campaign data
can be compared across your campaigns or within the same
program to reveal insight. Report data like open and click
rates are useful for each campaign, however when you dig in
to the results of each campaign and compare those results
over time you get real insight. Analyze trends and use com-
parison reports to see exactly what works and where you