BUSINESS SUCCESS ANYTIME:
SIMPLE SOLUTIONS FOR
GROWING YOUR BUSINESS IN A
STEVEN D. STRAUSS
FREE E-BOOK COURTESY OF
BUSINESS SUCCESS TODAY
If I had to choose one word to describe small business right now, it would be unease. If I had more
words, they would be nervous, retrenched and cautiously hopeful (alas, we are usually hopeful, even
when there is little reason to be).
Although my pessimistic perspective is inherently subjective, even objective measures point to the
The NFIB May 2008 Small Business Economic Trends Report shows that small business opti-
mism to be at its lowest level since the 1979 oil embargo.
Warrilow and Co., a savvy surveyor of the small business marketplace, found that only about
40% of small business owners were optimistic about their own sales and far fewer were opti-
mistic about the economy generally (27.5%).
The problem small businesses have is that, very often, we are at the mercy of much larger business
and grander economic forces. There is little you can do if, for instance, a big corporation with whom
you do business decides to terminate your services in effort to cut back.
Starbucks can close 600 stores and save a wad of cash when things go south, but all we can do is
to try to somehow wring out a tad more savings by tightening the belt and to keep hustling for busi-
No, it is not my style to sound so dire, but these are indeed tough times for small business. The
good news is that there options. As my wife always tells my daughters, "There's always a solution."
I recently attended a small business seminar hosted by the aforementioned Warrilow & Co. wherein
I listened to a variety of small business owners share their strategies for success in lean times. I
came away impressed. Here are a few ideas that you might want to consider:
• Look for new clients: If your regular folks are buying less, start looking for customers
who can buy more. One owner said, "We leave open the option to pur