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Email Marketing Programs and Women's Apparel Stores
By Rudy Barell
An email marketing program would do wonders for your women's apparel retail store, maximizing
your potential for sales. By employing easy to use design techniques, you will be able to increase your
stores brand awareness and also segment your audiences. If these campaign designs are sent out in
accordance to the changing of the seasons your targets will be more refined. Increasing brand
awareness and being able to refine your email marketing program target market will bring more of your
current customers to your retail location more often, meaning more sales!
Two different forms of designs for an email marketing program will help you keep your women's
apparel store in your client's minds. Newsletters can be created with different sections to offer your
customers information on upcoming local fashion events, or major events internationally. Your email
marketing program newsletter can contain updates on new designers or general events for your store.
This will increase the store's brand awareness to the customer by sending them information on
subjects they are interested in. Being the store that is informative and aware of their interests will keep
your store ahead of your competitors in their minds, meaning they will gravitate to your store before
others when thinking about women's apparel. The more they are in your store, the more money you
will earn in sales.
A promotional email marketing program design is one that contains various product shots and of