Heatmap refers to a graphical representation of a web page in form of various Color codes ranging from red, yellow, green and other such combinations.
<p>Difference between scroll heatmap and click
What is HeatMap?
Heat map refers to a graphical representation of a web page in form of various
Color codes ranging from red, yellow, green and other such combinations.The
term was first coined by software designer Cor mac Kinney to describe 2D
display depicting real time financial market information.
At present it is used by various business and especially e-commerce websites
to get an idea about most visited and liked areas of their website, which
eventually help them to take decision regarding web site design improvement
so as to increase the conversion rate.
Out of the various heat maps available, click heatmap and scroll heat map,
are the one which are most widely used, but before choosing any of them you
should understand the difference between them.
This type of heatmap tracks the mouse click activity of the site visitor, and
provides the information about the elements which are most clicked on your
website. Say for example, the call to action buttons. Moreover it also provide
information about the areas which are providing the maximum conversion
and the one’s which are left out. Click heatmap comes under the broad
category of mouse tracking heatmap and provide result with an accuracy of
85% to 95%.However they lag behind eye tracking heatmaps as they come
with an accuracy of around 100%.
Scroll heatmap also come under the category of mouse tracking heatmap,
but unlike click heatmap, it tracks the scrolling behavior of the visitors and
helps to understand their behavior by analyzing their scrolling pattern on
However its Important to note the fact that people do scroll but their attention
span is short, a recent study found that visitors spend 80% of their time
studying above the fold where as a meager 20% of time is spent studying
down the fold.
Add On Along with HeatMaps
While heatmaps provide you a graphical presentation of the visitors activity on the
web page, if coupled with A/B testing will help you to d