Digital marketing has been gaining momentum in the past few years, with traditional marketing efforts being replaced by more effective promotional tactics. Digital marketing agencies employ various techniques like Pay-per-Click campaigns, Search Engine Optimization campaigns as well as Social media marketing. The attached e-book describes how threes three elements work in tandem to produce the best results for their clients.
(Information Credit â€“ www.gillsolutions.com)
Digital Marketing Strategies Explained:
Combining SEO, PPC and Social Media Marketing
Table of Contents
PPC and Social
Benefits of Digital
Ever since the expansion of Google and the development of Search Engine Optimization techniques,
digital marketing has replaced all other traditional marketing efforts to be the most profitable
advertisement strategy in the world. Contrary to popular belief, digital marketing is not just a passing
trend as digitalization is the future of all industries. (Information credit: https://www.gillsolutions.com)
Digital marketers make it their responsibility to take the necessary measures to effectively promote a
brand online. A substantial amount of technical knowledge and skill is required for proper
implementation and is best left to a professional agency.
The three pillars of digital marketing, namely, SEO, PPC and Social media marketing have all been proven
effective for increasing website traffic, as well as overall sales. Individually these strategies can be
successful, but many marketers tend to combine the three to form a foolproof and effective marketing
strategy for their brand.
We will now discuss these three aspects individually.
SEO or Search Engine Optimization is the systematic process of increasing visibility for a website or web
page in the unpaid results of a search engine. In other words, SEO campaigns help companies to get
more pertinent traffic, which in turn generates leads and sales. It typically involves ethical techniques,
which do not go against Googleâ€™s guidelines.
When it comes to using Google for search engine optimization, there are several factors that have to be
kept in mind at all times.