Cordis Nominates customedialabs for Johnson & Johnson James Burke
Marketing Award
customedialabs' mobile application, created to support the Cordis North American Endovascular
sales force, will compete in the 2010 awards within the "Digital" category
(PRWEB) March 17, 2010 -- customedialabs, an independent digital agency based outside of Philadelphia, has
just been nominated for a 2010 James E. Burke Marketing Award, founded to honor one of the most
accomplished marketers and chairmen in the history of the Johnson & Johnson corporation. Mr. Burke was also a
past winner of the Presidential Medal of Freedom Award and named one of the ten greatest CEOs of all time by
Fortune magazine.
Agencies are able to compete in this awards competition only if their work for one of Johnson & Johnson's more
than 250 global companies is nominated by that company. Cordis, a Johnson and Johnson company, selected
customedialabs' Lower Extremity Solutions (LES) Toolkit mobile application -- currently being utilized by sales
reps within the company's North American Endovascular division -- to represent the company as its sole entry in
this year's competition.
This interactive rich media application, which helps boost sales force effectiveness, was designed specifically for
the iPAQ, a handheld mobile device powered by the Microsoft Windows Mobile OS and previously used by the
sales force as an inventory-management system. By transforming that mobile device into a digital, scalable
storage place for product- and procedure-related information and media demonstrations, customedialabs has
armed the sales force with a powerful marketing and business-development tool to use in field visits with
physicians.
In addition to providing a more convenient and captivating way for the sales reps to showcase their products, the
LES Toolkit application helps maximize the timeliness and efficiency of the reps' visits, while drastically
reducing -- if not eliminating -- the amount of print materials and binders reps need to bring along wi