Carl's Jr.® Unleashes the Philly Cheesesteak
This meat-on-meat bad boy ain’t your typical Philly Cheesesteak
August 16, 2010 08:14 AM Eastern Daylight Time
CARPINTERIA, Calif.--(EON: Enhanced Online News)--Meat lovers will no longer be forced to make the critical
choice between a Philly Cheesesteak sandwich or a delicious charbroiled burger. Carl’s Jr. has unveiled its take on
the best of both worlds - the cheesy, meaty and delicious Philly Cheesesteak Burger. This ultimate meat-on-meat
offering consists of thinly sliced steak on top of a charbroiled burger patty, finished off with peppers, onions, Swiss
and American cheeses, and mayonnaise, all on a seeded bun.
“Carl’s Jr. has developed many successful burger creations by combining the great taste of charbroiled beef with
popular, all-American sandwiches, and the new Philly Cheesesteak Burger is the best yet,” said Brad Haley,
executive vice president of marketing at CKE Restaurants. “To truly deliver the taste that the name evokes, we
didn’t just put cheese and grilled onions and peppers on a burger, we put the sliced steak on it, too. So, whether
you’re a burger lover or a cheesesteak lover or both, the Philly Cheesesteak Burger really has what you’re looking
The Philly Cheesesteak Burger is available at Carl’s Jr. for $3.49, or as a combo with fries and a drink for $5.99.
Prices may vary by location.
The burger will be promoted through ads created by Los Angeles-based advertising agency Mendelsohn|Zien, the
firm behind many iconic ads for Carl’s Jr. and sister chain Hardee’s®. Titled “We Don’t Do That,” the commercial
shows what happens when an authentic, no-nonsense Philly cheesesteak joint gets a phone order for a cheesesteak
on a burger. The :30 ad can be viewed here.
Digital marketing efforts for the Philly Cheesesteak Burger will include three Philadelphia-themed stop-motion viral
films created with plastic building blocks. A Rocky-inspired video, titled “The Champ,” can be viewed on the Carl’s