Business Maverick Claims Traditional Ethics Overrated as a Leadership Tool
In his new book, "Old MacDonald's Leadership Farm: Growing New Leaders for New Times,"
Bob MacDonald claims these times call for a new concept of ethics from leaders.
Minneapolis, MN (PRWEB) June 9, 2010 --It should not be surprising that Bob MacDonald, a recognized
business maverick and the author of popular books titled "Cheat To Win" and "Beat The System" would produce
a follow-up book splaying the concept of ethics as we know it today.
In his latest work, MacDonald, who has been CEO of three major insurance companies, claims that in today's
challenging business environment it is not enough for leaders to be ethical in the traditional way, which is "doing
the right things that are required to be done." Instead, MacDonald calls for the growing of a new type of leader
who learns to view ethics as "doing the right things that are not required to be done." MacDonald calls this new
concept, "ethical leadership." He argues that "ethical leadership" is simply doing more than what should be done
and doing what can be done.
MacDonald believes and offers numerous examples to show that those who learn and practice "ethical
leadership" will differentiate themselves from the traditional leader and achieve remarkable levels of success.
"Old MacDonald's Leadership Farm" also highlights numerous specific tactics and actions individuals can adopt
to raise their leadership skills beyond what is traditionally accepted.
According to MacDonald, "It may seem strange to say, but it takes more than solid ethics and polished leadership
skills to become the type of leader needed today. My belief is that it is possible to absorb what we have learned
regarding ethics and leadership and then to take it one step further to merge the two concepts into true ethical
leadership. Those who do so will break out of the crowd and emerge as an exceptionally effective new type of
"There is nothing complicated or secret about this new order of lead