Basics of SMS Marketing
Almost everyone these days either has a mobile phone or is going to acquire one soon. Short Messaging Service (SMS) is a very effective method of
communication that doesn't cost a lot. Businesses are quickly adopting bulk SMS due to its reach and effectiveness. SMS is no longer meant for
personal messages only.
Get New Customers, Retain Old Ones
While SMS marketing is a good way of acquiring new customers, you can also strengthen your relationship with previous customers as well. SMS
(Short Messaging Service) is an effective way to reach out to your customers at the lowest cost. Another advantage with SMS is that you can contact
multiple recipients at the same time. If you are contacting people through traditional marketing methods, you will find it difficult to make them listen
because most of the time, they are under tremendous time pressure.
Numerous Bulk SMS Service Providers
The messages to the target audience have become short and direct to make them more effective. Bulk SMS service is an easy to use tool and there
are numerous SMS service providers active in the market presently. Before choosing your bulk SMS service provider, choose them on the basis of
their network, activities and website. Also keep the fact in your mind that it is only a promotional tool and not an advertising tool. Also, the message
has to be brief because you can send only 160 words in one message at a time.
Benefits of SMS Marketing
1.The SMS technology allows easy viral marketing due to tools for forwarding the messages.
2.Mobile phones complement the existing television, radio and print advertising.
3.Numerous individuals can get personalize content if they have chosen to receive the messages.
4.The marketing response rate of SMS stands at 15% whereas traditional methods produced a success rate of only 3.5%.
5.Sending SMS messages is extremely cost effective and prices keep dropping as the volume increases with time.
6.Customers can easily receive the message irrespective of time and location as long as the