Coining the Future of Corporate Gifting
Corporate gifting is back in business with a bang. This domain is witnessing accelerated
growth at almost 150 percent each year. Customized mugs, calendars, pens and even more
exotic items like gadgets and 'special experiences' have risen sharply in the last few years.
A gift serves two important purposes in society, personal and professional. One, it creates a
bond of affection between two or more people. "It establishes a deep sense of positivity
among people. It spells 'I care about you' to clientele, employees and vendors, "says Priyesh
Shah, the founder of gifting portal Coin Bazaar dot com.
Two, it's an indication of prosperity of the giver. The more expensive the gift, the better a
brand image the giver establishes for himself in the eyes of the receiver. Thus, the more
important the receiver, the higher the value of the gift. One kind of high-value gifts are gold
and silver coins.
These coins are no longer exclusive to special occasions. Here's how these have
revolutionized the gifting market by being used in the corporate sector.
1. Recognition of Merit
"Nothing highlights recognition of contribution better than a gold coin said, Priyesh Shah. "A
company depends on its people to achieve their short- and long-term goals. These people
include employees, vendors and partners. To recognize people for their contribution
towards the bottom line, companies are now doling out gold and silver coins".
These coins instantly help receivers to realize their value. Plus, one can customize and
modify these coins as per need. Such high-value giftsspur employees and agencies to go the
2. A Different Touch for Online Gaming
Today, over 10 percent of India's 1.25 billion strong populations have access to the internet.
This is largely due to the penetration of smartphones and the affordable tariffs that telecom
company's offer. That's why people spend more time online than they did in the past.
This has led to two results. One, people spend more