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Effective Usage Of Business Cards
By Asli Mana
Be creative and give your business cards a use and purpose. Make them a powerful marketing tool
in the promotion of your business.
Your aim is to make your business card something that the receiver will want to keep and make use of.
This is the difference between a well thought out and designed business card and a piece of paper with
your contact details on it that will probably be thrown into the trash.
- Do not print your business cards larger than standard size. I have seen business cards that are
printed larger than normal as the people maybe looking to make their cards stand out and make them
more memorable. While this may sound like a good idea, it could result in your card not being able to fit
into business card filing systems or easily into wallets. This is best avoided, so stick to standard or
- Do not use some else's business card or a corrected business card. Scribbling your details over your
old details or on someone else's business card and then giving to someone could reflect very badly on
you and your company. Doing this could give the bad impression of being cheap and not being
professional. Make sure you have enough of your own business cards and if you do not have your
own, get them!
- Hand a card to the secretary when you arrive for an appointment. This will help her get your name
right when she notifies her boss that you are there. It also makes sure your contact information is in the
hand of the person who will probably be entering it into the data system. By the way, business cards
are the business descendent of calling cards, small cards with the visitor's name on them, which were
used to announce the visitor to the person being visited. Presenting a card when you arrive