eBay SWOT Analysis
About eBay
The online auction site was founded in San Jose, California by Pierre Omidyar
as AuctionWeb. The very first item sold on eBay was a broken laser pointer
for $14.83. eBay’s first target was collectors of antique products and the
sellers of antiques, but later it changed into a global market place for all
buyers and sellers.
eBay
eBay is an Achilles of the online auction industry, like Achilles its heels are its
weaknesses. eBay manages eBay.com, an online auction and shopping
website where, buyers and sellers transact goods and services worldwide. A
company like eBay must always know its strength, weaknesses, opportunity
and threats and to reveal and evaluate this four things a SWOT analysis is a
must.
What is SWOT
SWOT Analysis is a strategic planning tool used to evaluate the Strengths and
Weaknesses considered internal and Opportunities and Threats which are
considered external. It involves specifying the objective of the business
venture or project and identifying the internal and external factors that are
favorable and unfavorable to achieving that objective. This technique is
credited to Albert Humphrey, who led a research project at Stanford
University in the 1960s and 1970s using data from the Fortune 500
companies.
Strength
eBay is the worlds largest online auction website. It is a giant marketplace
used by millions of people all over the world to buy and sell all things one can
possibly think of. It is capable of attracting vast audiences with diverse needs.
The company uses the power of customer relationship management by
collecting data of buyers and sellers registered with the company. This is a
big strength of the company as the data collected can generate reports and
statistics that can make the company better and address its weaknesses and
threats.
eBay gives a whole new meaning to the word middle man business. It does
this by providing extra ordinary