DirectLineHolidays and FirstChoice Top Greenlight’s Int
Search Report for the Holiday Sector
November 18, 2009 10:27 AM Eastern Time
LONDON--(EON: Enhanced Online News)--Greenlight, the UK’s leading independent search marketing agency has released its fi
integrated research report for the holiday sector. Each report consists of both natural and paid search data, to offer a fully integrated
report determines the most visible holiday operators and aggregators in Google natural and paid search results for Q3 2009.
This latest research is based on more than 29 million searches that took place between June and August 2009 for holiday related se
searches were categorised into generic holiday terms and broken down by short haul and long haul destinations. This data was then
most visible brands on page 1 of Google’s search results.
According to Greenlight’s report, the most visible websites in natural search results during July 2009 were DirectLineHolidays, Tho
HolidayHypermarket, achieving 71%, 62% and 55% visibility respectively. The agency’s natural search league table shows that onl
top sites were visible to more than 10% of the searches performed in July 2009.
Greenlight’s research analysed 3200 of the most popular generic keywords for holidays. The generic term ‘holidays’ accounted for
related searches that took place in July 2009. The most popular destination-based search term was ‘Turkey holiday’. This differs fr
sectors such as flights and hotels where Greenlight’s analysis has seen Spanish-related terms consistently being the most searched fo
The paid search section of the report determines an advertiser’s share of voice based on how often they appear on Google, which a
bidding for and the search volume generated for the keywords they bid on. The ranking represents visibility across the top 90 keyw
FirstChoice was the most visible advertiser in paid search reaching 65% share of voice, achieved largely by effective bidding on 68
keywords analysed in Greenlight’s report at an average ad positio