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Pagina 1
Copywriting for
Beginners
(The How-To Guide for Writing Sales
Letters for the Internet)
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Pagina 2
Content
Introduction
Chapter 1
How to Analyze a Sales Letter
Chapter 2
How to Structure Your Sales
Letter
Chapter 3
Headlines – Essential to Any
Good Sales Letter
Chapter 4
Long versus Short Copy –
Which Is the Best?
Chapter 5
Unique Selling Points – A Must
for Sales Letters
Chapter 6
Credibility – The Reason Why
They Should Trust You
Chapter 7
You Need to Make it Personal
Chapter 8
How
to Ensure That You
Produce Good Copy
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Pagina 3
Chapter 9
The Importance of Words in
Your Sales Letter
Chapter 10
Tips to Ensure That Your Sales
Letter Writing Is Effective
Conclusion
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Pagina 4
Introduction
So just what is copywriting?
It is a process where people use words that they
have written in order to promote either themselves,
their business, an idea or a belief in something.
Certainly what you find on the internet today comes
as plain text, and the purpose of it is to either
market or promote a product or service in order to
try to persuade a person to either act through
buying that product, or through them subscribing to
a service.
Within the context of the copywriting, you can
include body copy, slogans or headlines (or both)
and pieces regarding direct mail. They should also
include content regarding your site.
You can also use copywriting as a way to help your
site achieve a much higher ranking in the search
engines online. However, this particular type of
copywriting is more commonly referred to as content
writing, and will often be based around articles
rather than sales letters. Within this, you will
need to strategically place keywords and