CHOOSING YOUR NICHE
By Pat O’Bryan – Author of Best Selling Book “Your Portable Empire”
There are three main components to keep in mind when you're building your Portable Empire:
1. Building your list
2. Building your relationship with your list
3. Making products and selling them to your list, and through Joint-Venture and affiliate
arrangements, to the universe.
Let's talk about choosing your niche. This is the playground where you’re going to play- so keep it
interesting and fun.
According to the Mirriam-Webster dictionary, niche means:
2 a : a place, employment, status, or activity for which a person or thing is best fitted <finally found her niche> b : a
habitat supplying the factors necessary for the existence of an organism or species c : the ecological role of an
organism in a community especially in regard to food consumption d : a specialized market
When we talk about our “niche” in internet marketing, we’re referring to “d: a specialized market,”
although the other definitions are relevant.
It’s important to target all of your efforts to one specific, specialized market. To develop a large,
loyal list of subscribers, you need to offer a solution to a problem that is shared by a large group
Over time, one of your most valuable possessions will be your list of people who are not only
interested in the solution to their problem, but will also pay you for solutions.
If you choose your niche wisely, it will be deep enough to include a lot of related problems. For
example, my niche is education, specifically in the area of internet marketing for beginners.
That’s a big playground. I can talk about the mindset of success, the inner game of marketing,
how to create a PDF file, video editing, and hundreds of other related topics. I can provide the
information as an e-book, an audio download, a CD, a streaming video, or a DVD.
You might want to jot this down: “Every problem is a product.”
As my customer solves one problem- hopefully with a solu