#3. Unleash your secret sales force by obtaining great testimonials
Five great ways to send your sales skyrocketing in 2010 It's a challenge that even the most accomplished sales professionals have to tackle
regularly: how to attract more of the targeted customers who are best suited to help your business thrive. After all, it's not enough to know who it is
that you want to reach, or even to fine-tune your business habits to emulate the top sellers in organizations of all sizes. You also need to find ways to
attract more of those ideal customers to fill your prospecting funnel. Indeed, there's plenty you can do on your own to fine-tune your sales approach,
but the work doesn't stop there. Your customers can also play a huge role in sending your sales skyward, but only if you let them help you do
that. Testimonials aren't about promises. They're about proof.
This is where testimonials enter in playâ€”simple, heartfelt, authentic statements of fact from people describing how they have benefitted from
doing business with you. Testimonials achieve what no amount of advertising or marketing can accomplish singlehandedlyâ€”they prove to others
what you know to be true about your work and the products/services you sell. Don't get me wrong. Other methods of reaching out to potential
customers are important in any sales arsenal, but testimonials need to be part of that push. To be blunt, prospects are going to believe your clients
far more than they're ever going to believe your marketing messages. Educated consumers are prone to look beyond promises that companies make
about being the best in their field. They're likely to think: "of course you'll say you're number one...you're in sales and you're paid to say that."
However, when you back those pledges with solid, third-party proof, a different thinking pattern starts to emerge, especially when the testimonials
come from people with whom prospects can identify with in terms of shared circumstance or profession. T